Ground Pork Patties Premiere in California

Move over, hamburger. Ground pork patties are firing up the summer grilling season in California, just in time for the Memorial Day holiday.

“This is a unique promotion that’s very important to producers, because Save Mart and Lucky supermarkets are the first in the western region to feature Hormel’s pre-formed pork patties,” says Rick O’Fallon, retail marketing manager, western division, for the National Pork Board. “While pork burgers are a staple in the Midwest, they’ve rarely been featured or sold to the public on the West Coast.”

The 220 stores in the Save Mart/Lucky chain are featuring the new ground pork patties, along with flavored pork tenderloins, for the Memorial Day holiday. To sweeten the deal, the Pork Checkoff has teamed up with the Constellation Wine brands of Ravenswood, Robert Mondavi and Woodbridge to create in-store displays to catch consumers’ attention. Wine bottles will feature a hefty $2.00-off coupon good on any Hormel flavored pork tenderloin or pre-formed, quarter-pound pork patties, which are sold four to a package.

The campaign will also be supported by a two-week CBS Sacramento radio promotion and two weeks of radio advertisements in San Francisco, whereby consumers can enter to win one of two new Weber® Genesis® Silver gas grills.

“Once people try pork burgers, they’re hooked,” says O’Fallon, who notes that Save Mart is the first retail chain in northern California to promote pork patties. “We believe this is the start of something big.”

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